“Acceleration is on a large scale”, according to Jacques Pommeraud, Executive Vice-President, CIF France & Africa and Government Services at Bureau Veritas. He estimates that half of the sales of this inspection and certification specialist are linked to corporate social responsibility (CSR). Whatever their size, companies must opt “for traceable approaches that have been approved by trusted third parties, rather than for declarative processes, in order to generate maximum confidence,” says the director. “There are many different and evolving benchmarks, complex trajectory calculations, and public opinion is wary.” In terms of CSR, “you have to be pragmatic and humble, and do what you say yourself before you talk about it”, say the experts.
We have entered a new phase in the management of companies, as the Association for the Management of Risks and Insurance in Enterprises (Amrae) admits: “After management by financial performance, then the injection of indicators relating to human capital, it is now the birth of sustainability parameters. The question of risk becomes: does the company have a useful, sustainable activity and has it understood the expectations of its stakeholders?” “CSR,” adds Frédéric Chaplain, director of the property and casualty insurance branch of the broker Verlingue, “is now becoming a key parameter in the overall management of corporate risks; in the very short term, insurers and re-insurers are going to include this parameter in their analyses before issuing cover”. Veolia, the water, energy and waste management services giant, has tried to transform the constraints related to the health crisis into “differentiating performance”, explains Oliver Wild, Veolia Group Chief Risk and Insurance Officer. Today, the brand advertises its expertise in ensuring continuity of service while guaranteeing production line decontamination and stakeholder safety.
Acceleration. The Lille-based industrial group Roquette, a world leader in the processing of plant ingredients, consumes a lot of water. In the north of France, it has invested in a wastewater treatment plant that generates savings and, in the process, safeguards biodiversity. In Canada, it recently opened the world’s largest pea processing plant
located near the producers, in order to limit the environmental impact. Maisons du Monde,
the French home décor brand with an international profile, has launched a new range of
sustainable products made in Europe to secure its supplies. “The third age of Western capitalism is emerging”, says Gaël Giraud, chief
economist at the French Development Agency (AFD), in his preface to the book L’entreprise Comme Commun (published by Charles-Léopold Mayer), co-authored by researchers Swann Bommier and Cécile Renouard. This is a reflection on the post-CSR era, the aim of which he emphasises is: “to reorganise the activity of companies so that they no longer act and are no longer managed as black boxes (…) but as a community of people who work together, and stakeholders who interact, in the interests of a socially useful project”…